Our Story
Our journey embarked on a single thought sparked by the legendary Yoga Guru, Guruji BKS Iyengar. He unrolled a new world of yoga, where props were the unsung heroes. The purpose was to ensure every pose had a perfect alignment, delivering zen-like relaxation and weaving their magic for healing. That’s where we did a namaste to the incredible power of props in the world of yoga.
Smt. Ina Dani, our visionary founder, embarked on her journey with Iyengar Yoga under the guidance of Guruji Shri B.K.S Iyengar. Her initial motivation stemmed from the challenges posed by severe migraine issues, impacting her daily life. Upon discovering the transformative power of Iyengar Yoga, Smt. Ina Dani experienced a profound change as her migraines vanished. This pivotal moment sparked her dedication to Iyengar Yoga, leading her to become both a devoted practitioner and a passionate teacher. Today, she continues to share the gift of Iyengar Yoga, inspired by her own journey of healing and transformation. In 2017, our founders rooted Mefree with a vision to manufacture quality props for yoga practice as there was a void in this space then.
We were the pioneers of making props and educating about them. We placed our right foot forward with blocks and belts, and walked through our journey with many more.
MeFree is beyond a brand, it’s a movement, and you’re invited!
Pack your curiosity and a sprinkle of zen as we journey through the yogiverse, where the ordinary turns extraordinary. Get ready to unroll the world of yoga because ‘MeFree’ means ‘Yoga for All.’ At Mefree, we understand the importance of having the right props to support and enhance your practice. Thus, our mission is to provide the highest quality yoga props that align with our values of sustainability, durability, and affordability. Welcome to a world where your practice gets the support it truly deserves!
OUR PROPS ARE CREATED "BY YOGIS FOR YOGIS"
Ethos of Mefree
The ultimate goal of life… to reach the realms of the ‘Omnipresent Consciousness’
How do we achieve this?
The highest perfection of life is to develop one’s love for God. Yoga is for realizing Him. All fruitive activities are ultimately rewarded by Him only. He is supreme knowledge, and all severe austerities are performed to know Him. Religion [dharma] is rendering loving service unto Him. He is the supreme goal of life.”
‘Freedom from bothers that bogs one down’,’Free from ego’, ‘Freedom from me’
What does this imply?
Real happiness is on the spiritual platform. Transcending from material happiness… surrendering all your works unto Him, with mind intent on Him, and without desire for gain and free from egoism and lethargy and fight within yourself… that is the state of absolute freedom. Yoga opens the door to Freedom.
The MeFree logo comprises 7 colours… signifying the colours of the ‘Seven Chakras’
Where are these chakras?
The 7 chakras present in your body are actually energy centers and are known to regulate emotions. Each chakra is also associated with a color found on the rainbow. Chakra balancing is the process of reaching a place of balance between the spirit, body and health.
Mission & Vision
MISSION:
To create thoughtful yoga props that support every body and every practice.
At MeFree, we blend tradition with innovation — designing props that bring comfort, precision, and confidence to your asana. Each piece is crafted to last, made with care for both the practitioner and the planet, so your practice feels free, grounded, and inspired every day.
VISION:
To help every yogi discover their freedom — on and off the mat.
We believe yoga is a journey of awareness, not perfection. Through mindful design and sustainable craftsmanship, MeFree aims to make authentic, prop-based practice accessible to all — empowering you to move freely, align deeply, and grow consciously.
Unrolling the Story of Mats
Back in time, PVC mats were available in India. They added a pop of color to our practice, but behind the scenes, they were not the eco-warriors we needed them to be. Thus, began our search for a greener, healthier alternative – mats that could gracefully return to the Earth while cradling our practice with care. We had two available at that time- TPE (Thermoplastic Elastomer) and Natural Rubber. The TPE mats were like elusive treasures hidden away in China and Taiwan, waiting to be discovered. This sparked a brilliant idea: why not bring these eco-friendly mats to India?
We decided to manufacture natural rubber mats in India with raw material sourced from rubber plantations in Kerala. After multiple trials, we came up with a 2mm travel mat made of natural rubber and with cotton mesh fabric intertwined. Many yoga teachers gave our mat a nod of approval, hailing it as the perfect companion. The grip was just right, and to top it off, the price tag was a pleasant surprise, especially when compared to the pricey imports from Taiwan. Our mission was clear from the start – to deliver a high-quality product made right here in India, and all at prices that wouldn’t break the bank.
Our next step was in research after being in discussions with Yoga Institutes and Centres, was natural cotton mats. Hence, we commenced manufacturing cotton mats. We sourced cotton from Aligarh- which is handwoven in different colours. Earlier cotton mats were slippery, but with certain modifications, we made one which was anti-slip by applying rubber gel on the lower surface to avoid slipping on the ground and giving a firmer grip on the ground.
We worked tirelessly to design and develop a range of yoga props that meet the unique needs of practitioners, from beginners to advanced yogis. Each yoga prop is designed with extensive inputs from masters and practitioners and undergoes rigorous testing and inspection to ensure it meets the highest standards of comfort, durability and usability. We believe that the quality of your yoga practice is greatly influenced by the quality of your props.